If you're the only florist or dentist in town, maybe this is fine. But, for companies in larger areas, this doesn't help you stand out. And, if you want to expand to other locations, this can be especially limiting. Here's a great example. One of my favorite local hangouts is M. L. Rose Craft Beer & Burgers. The restaurant started as The Melrose, a fitting name for the Melrose neighborhood. However, as the restaurant made plans to expand to a second location, the neighborhood specific name no longer made sense. Additionally, they were concerned with brand confusion with other establishments in the neighborhood using the Melrose name. Here's what they said in their brand announcement press release:
"We didn't want to abandon our roots with a name change, but we did need to find a way to make it easier to expand to other locations, " said Ray. "M. Craft Beer & Burgers has a great feel because it allows us to hold on to our past as we move toward our future. " If your company has plans to expand, a name change might be prudent.
How to Write a New Business Launch Press Release in 4 Steps
Body – an explanation of the information provided earlier in the lead, starting from the most newsworthy info about your product and finishing with secondary details. Company info – a short paragraph about your company and its products to help journalists understand the nature of the business and make writing about it easier. Media contact information – the author or company's/agency's contact information. Looking for a press release example to get inspired? Take a look at our press release templates page, where you can find various samples. Find journalists and media influencers interested in your niche In the beginning, try answering this simple question: in which media outlet would I want to have a story published about my business or startup? A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your type of business. Editorial note: If you don't have your own media list, you can find relevant media contacts for your story in our extensive media database.
AstraZeneca has renamed its Covid-19 vaccine, a move that coincides with the company's struggle to reassure the public that its drug is safe, following numerous reports of potential adverse effects. The British-Swedish pharmaceutical has rebranded its jab, which previously went by the simple 'AstraZeneca Covid-19 Vaccine', to 'Vaxzevria'. In a press release, the company said that the name change does not involve any alterations to the actual drug. Medical workers should be made aware of the rebrand though, the firm said, because the labeling and packaging can look different. The European Medicines Agency signed off on the new name last week after AstraZeneca sought approval for the change from the EU regulator. Covishield, which is based on the same formula but was developed in collaboration with the Serum Institute of India, will retain its current branding. The debut of 'Vaxzevria' comes as AstraZeneca fends off growing uncertainty about its drug, which was created in tandem with Oxford University.
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Press release for company name change
Change Company Name
A company may, by special resolution and with the approval of the Registrar of Companies signified in writing, change its name. Registering a Change of Company Name
To register a change of name the presenter should submit a Form G1Q together with an amended copy of the constitution and the approved filing fee. A form G1Q can be completed online using and is cheaper than completing a paper copy (€50 compared to €100). A copy of the Form G1Q can also be downloaded from the site. The change of name is subject to approval by the registrar of companies in accordance with section 30 Companies Act 2014. The onus for checking the suitability of a name lies with the presenter. Applicants are advised to check that the name proposed is not similar to one already registered by checking the register of companies using the Company Search Facility. It is also possible to reserve a company name. On registration, a certificate of change of name will be issued by the CRO. The new name may not be used by the company until this certificate has been issued.
Instead, most companies now choose to file their application online, taking advantage of a simple dedicated solution such as Inform Direct. Approval can usually be received from Companies House in as little as 3 hours if you file online. Using Inform Direct to submit your company change of name application you will complete in just 3 simple steps:
Check your new company name:
Indicate how the change of company name has been approved:
3
Check and confirm the details:
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EIN Presswire Get your press release seen by journalists, business, industry and government professionals. Get Started Indexed by search engines. Distributed to U. S. TV and Radio. Distributed to World Media Directory. Name Change Press Release Sample: NEWS RELEASE FOR IMMEDIATE RELEASE XYZ International 12 May 2020 XYZ International Announces Name Change to ABC International International organization changes its name to reflect its switch from XYZ to ABC technologies. El Paso, Texas, May 12, 2020. XYZ International, XYZ technology developer, announced today that it has changed its name to ABC International. The name change comes as a result of a switch in focus for the company from XYZ tech to ABC tech. The new name reflects this change in focus. XYZ International has been developing XYZ tech for the last 15 years and is a leader in the industry. The company has its headquarters in El Paso but has offices in every state. The change in name reflects the change in focus for the company, which started experimenting with ABC tech development three years ago.
[In one sentence describe what prompted the name change and when this happened]. The new name reflects the [changes in the company, approach, product, etc]. [Use one or two sentences to give company background and then another two or three sentences to establish what, if anything, will change in terms of product, services, leadership, etc. ] "[Quote from the CEO/President/Vice President of Business Name about the business and its mission], " said [quoted source]. "[Quote about why the new name is a better fit]. " About [Business Name] [Two to three sentences on what the business does. Include significant business partners and mission statement]. Media Contact: [Name] [Job Title] [Email address] [Phone number] Tips for using name change press release templates: Keep it short. Name change press releases require little information and no more than one quote. Use the press release as an opportunity to re-establish the brand and what it has always offered. Consider including a sneak peek of the new logo.
You can filter journalists by industry and location, so you can find people that are interested in your specific business. It's free for 7-days so you can see if it's a match for for you. This is a much better approach than the "spray and pray" method of sending out a press release to everyone, hoping that someone will be interested in writing about your new business. If you have a bit of time, it's worth doing some more in-depth research. For example, if you're writing a press release about a business that specializes in natural cosmetics, check which journalists that you found are actually interested in natural and organic products, and not just cosmetics in general. It'll improve the chances of your press release getting picked up and published. What are journalists interested in? If I were to sum up what journalists are interested in, it would be one of two things: a new piece of information they have not heard of a theory that challenges some current idea In such a relationship, it is worth taking care of the details.